Public transport is considered to be poor value for money with the ‘high cost of the journey’ being the most cited pain-point (17%). For private cars, the ‘start-and-stop’ nature of driving along with parking are the most cited pain-points (12% each).
Multi-modal journeys are especially painful for UK travellers and each interchange increases the number of pain-points experienced. Interestingly, 31% of journeys made today in the UK would not have been made if alternative means were available that didn’t necessitate physical travel (i.e. ‘virtual mobility’).
The research conducted in the unprecedented study comprised of 10,000 on-line questionnaire respondents, 50 company interviews, and 100 expert interviews.
The study indicates that the answer to the issues lies in the emerging “Intelligent Mobility” industry – utilising emerging technology such as autonomous vehicles, with 39% of those survey indicating they would consider driverless cars today, as well as exploiting mobile data to enable user-focused, integrated, efficient and sustainable transport systems. Such a solution would break down the barriers between distinct transport services to offer smart, seamless, end to end journeys.
Development areas for Intelligent Mobility:
- Access – Multi-purposed assets, cross modal traveller ‘passports’, integrated payments.
- Automation – Vehicle sharing schemes, self-driving vehicle swarms, productive time on journeys, zero emission power trains
- Demand and Supply - centralized control, parking problems solved, road traffic flow optimization, demand curve ‘flattening’ and geo/time shifting demand
- Integration – Seamless Interchange, personal-pushed information, dynamic timetabling
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