promoting the use of bicycle to commute

In June 2014, the French Government announced a new way of promoting the use of bicycle to commute to work: a six-month experiment with paying people to cycle to work (1)

After the trial was finished (380 people signed up to receive the “compensation”), the Government reported the success of the initiative (2).

Independent professionals claim that "France's experiment with paying people to ride to work was by no means a failure. Its impact was marginal, but it was marginal in the desired direction, even without much monetary force (...) if the goal is to get people to ride instead of drive, just paying them is far from sufficient" (3)

(1) http://www.reuters.com/article/2014/06/02/us-france-bicycles-idUSKBN0ED1O120140602
(2) http://www.pulsomundialnews.com/?p=1904&lang=en
(3) http://www.citylab.com/commute/2015/03/the-problem-with-paying-people-to-bike-to-work/388099/